Streaming Wars: Netflix and Amazon Prime Video Dominate South African Market
South Africans spoiled for choice with video streaming content
Netflix and Amazon Prime Video offer access to thousands of movies and TV shows
Johannesburg - South Africans will be more than spoilt for choice with video streaming content, as Netflix and Amazon Prime Video continue to dominate the market. With access to thousands of movies and TV shows, these two streaming giants have captured the attention of countless viewers across the country.
Netflix, which launched in South Africa in 2016, has become a household name, with its extensive library of original content and popular licensed shows. The streaming service has invested heavily in local productions, such as "Queen Sono" and "Blood & Water," which have gained significant popularity among South African audiences.
Amazon Prime Video, which entered the South African market in 2020, has quickly become a formidable competitor to Netflix. The streaming service offers a wide range of content, including its own original productions, popular movies, and TV shows. Amazon Prime Video has also struck deals with local broadcasters, such as SABC, to offer a diverse selection of local content.
The streaming wars between Netflix and Amazon Prime Video are likely to intensify in the coming years, as both companies invest heavily in content and marketing. South African consumers are in a prime position to benefit from this competition, as they have access to an ever-expanding selection of high-quality entertainment options.
By Gugu Lourie August 4 2023
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